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Creation Wines Claims Fourth Place Worldwide

Creation Wines, nestled in the picturesque Hemel-en-Aarde region of Hermanus, South Africa, has once again made its mark on the global wine stage by securing fourth place in the prestigious World's Best Vineyards (WBV) list for the fourth consecutive year, as well as the best in Africa. This accolade places Creation Wines among the top five wineries in the world, standing proudly amongst esteemed establishments from Argentina, Spain, Chile, and France.

The WBV list is an annual compilation that celebrates the most exceptional winery destinations and experiences worldwide. Approximately 500 wine, travel, and wine tourism experts participate in the selection process, nominating their personal favourites and top recommendations. The list has become a significant driver for wine tourism, shining a spotlight on destinations worth exploring for enthusiasts and connoisseurs alike.

Carolyn Martin, the co-owner and creative director of Creation Wines, has emerged as a passionate advocate for South Africa's fine wine industry, having been invited to represent the country at global events like the Sustainable Wine Tourism Roundtable held in Spain. Her participation in such events has been instrumental in highlighting South Africa's abilities to produce top-caliber wines and tourism experiences, with the right passion for the industry.

The recognition garnered from the WBV list has had a resoundingly positive impact on Creation Wines and the entire South African fine wine industry. The estate's unwavering commitment to sustainability goes beyond just producing exceptional wines; it extends to preserving the natural heritage for future generations. This global recognition further fuels their dedication to these essential principles.

A driving force behind Creation Wines' continued success is its cohesive team, which includes vineyard custodians, cellar staff, chefs, and wine ambassadors in the Tasting Room. Carolyn Martin believes that people play a pivotal role in fostering a sustainable wine tourism industry, and as such, the estate actively supports and nurtures its team members. This approach has led to an exceptionally high retention rate, a supportive and united team, and a community eager to reach its full potential.

Beyond their outstanding wines and hospitality, Creation Wines distinguishes itself through its collaborations with leading scientific and academic initiatives. The estate is actively involved in projects like ClimaVin, a global climate change initiative led by Stellenbosch University. 

Additionally, Creation participates in the Vititec GEN-Z project, which focuses on experimental plantings of Chardonnay and Pinot Noir to identify the most suitable clones and rootstocks for climate change mitigation. Through panel discussions and international think tanks, Carolyn Martin and her team contribute to building a secure, prosperous, and ethical global wine industry.

One of the cornerstones of Creation Wines' ethos is its strong sense of responsibility towards its location bordering the Cape Floral Kingdom. The team has become enthusiastic champions of biodiversity and the preservation of the surrounding natural environment. Visitors to Creation Wines are treated to an experience surrounded by indigenous gardens brimming with fragrant vegetation.

The WBV award not only bolsters Creation's vision of an innovative and sustainable estate but also contributes to the growth of an ethically responsible wine tourism industry in South Africa. The estate's dedication to producing exceptional wines, particularly Chardonnay and Pinot Noir, and pairing them with fine cuisine showcases its commitment to excellence. Innovation lies at the heart of their mission, as they believe it is the key to sustainability and growth.

In addition, their unique enclave on the scenic Hemel-en-Aarde Ridge is a sought-after wine destination where a warm welcome awaits young and old. Knowledgeable and attentive staff ... renowned Wine and Food Pairing ... elegant touches such as superior Riedel glassware - everything combines to offer their guests a truly memorable experience. And that includes younger visitors for whom they cater with a special Kids Menu with Creation Cordials to match.

The Tasting Room offers no less than 7 pairing options - from The Story of Creation to their Paradoxical Wine & Chocolate Pairing.

Securing a place among the top five wineries in the World's Best Vineyards is a significant achievement for Creation Wines and a testament to South Africa's burgeoning wine tourism potential. The estate's dedication to sustainability, collaboration with scientific initiatives, and passion for preserving its natural surroundings set an inspiring example for the industry and offer visitors an unforgettable wine experience amid breathtaking landscapes. As Creation Wines continues to make strides on the global stage, it solidifies South Africa's position as a must-visit destination for wine enthusiasts from around the world.

 

21 Jul 2023
Author Ruché Ten Have on behalf of The Marketing Desk
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Hamptons International